TITLE:
An Economic Analysis of Monopoly Power in E-Tailing Platforms
AUTHORS:
Xi Chen
KEYWORDS:
E-Tailing Platforms, Monopoly Power, Anti-Competitive Behavior, Monopoly Agreements, Economic Analysis
JOURNAL NAME:
Open Journal of Business and Management,
Vol.11 No.6,
November
28,
2023
ABSTRACT: The continuous expansion of the market share of
e-tailing platforms has formed a certain monopoly power, and this abuse of
market dominance has damaged the order of fair competition and the rights and
interests of consumers. Based on the typical characteristics of the e-tailing
platform market, we establish a framework for establishing the spatiotemporal
economic analysis of the monopoly power of e-tailing platforms and carry out an
economic analysis of the monopoly power of e-tailing platforms from the
differentiation between e-tailing platforms and traditional brick-and-mortar
retailing platforms, the competition between e-tailing platforms and
traditional brick-and- mortar retailing
platforms, and the e-tailing platforms with the attribute of natural monopoly,
and the e-tailing platforms’ processes and cost are analyzed. Finally, combined
with the current reality of competition order in the field of platform economy
in China, it puts forward policy suggestions to improve the competition order
in China’s e-tailing market.