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Pérez-Gladish, B., Gonzalez, I., Bilbao-Terol, A. and Arenas-Parra, M. (2010) Planning a TV Advertising Campaign: A Crisp Multi-Objective Programming Model from Fuzzy Basic Data. Omega, 38, 84-94. https://doi.org/10.1016/j.omega.2009.04.004

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