TITLE:
Strategy for Italian Wine Export to Chinese Market
AUTHORS:
Jia Li, Huiling Jiang
KEYWORDS:
Italian Wine, Export Strategy, Chinese Market
JOURNAL NAME:
Open Access Library Journal,
Vol.8 No.8,
August
4,
2021
ABSTRACT: Italian wine industry enjoys its fame for its long history, high quality and rich varieties. Its market share in China ranks fifth. COVID-19 has affected the sales in both domestic and Chinese markets. Feasible targeted strategies for wine business are developing an online sale, providing more communication.