TITLE:
Research on the Inter-Cultural Communication of Yanzhao Traditional Sports Culture under the Background of the Winter Olympics
AUTHORS:
Huijian Wang, Ying Huang, Yi Yang, Yalong Li
KEYWORDS:
Inter-Cultural Communication, Yanzhao Traditional Sports Culture, Winter Olympics
JOURNAL NAME:
Advances in Physical Education,
Vol.11 No.2,
May
19,
2021
ABSTRACT: Yanzhao Traditional Sports is an intangible cultural heritage with distinctive national characteristics. Taking advantage of the opportunity of the 2022 Beijing-Zhangjiakou Winter Olympics, researching the inter-cultural communication of Yanzhao traditional sports and constructing an effective communication model will help grasp the initiative of the inter-cultural communication of Yanzhao traditional sports culture and shape the image of Hebei. In order to promote inter-cultural communication of Yanzhao traditional sports culture, it is advised to construct from improving the awareness of inter-cultural communication, selection of intercultural communication content, and broaden the channels of inter-cultural communication.