TITLE:
Strategic Analysis of the Development of Small and Medium-Sized Accounting Firms in Jing Zhou
AUTHORS:
Bangling Liu, Hong Zhou, Xiao Pei
KEYWORDS:
Small and Medium-Sized Accounting Firms, Development, Influencing Factors, Recommendationsc
JOURNAL NAME:
Open Journal of Accounting,
Vol.9 No.4,
August
20,
2020
ABSTRACT: The main body of accounting services in the market economy of Jing Zhou City is currently mainly composed of small and medium-sized enterprises; each year, small and medium-sized accounting firms mainly provide its traditional class audit, proxy bookkeeping, capital inspection and other services. However, due to the fact that current small and medium-sized accounting firms in Jing Zhou have the characteristics of a single structure, a large number of organizations, fierce competition and so on, these probably result in the slow development of small and medium-sized accounting firms in the local market. Based on an analysis on the current status of the development of small and medium-sized accounting firms in Jing Zhou, and the problems that may be encountered in their further development, this article proposes a series of targeted development recommendations to seek the long-term development of small and medium-sized accounting firms in Jing Zhou.