TITLE:
Research and Suggestions on Declining Market Shares of Ibis Budget Hotels
AUTHORS:
Jiayang Cheng
KEYWORDS:
Declining Market Shares, Budget Hotels, Segmentation
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.8 No.1,
January
16,
2020
ABSTRACT: With
the development of global economy, people have more and more disposal incomes
and accelerate the strong growth in tourism. According to a study from Folkestone,
international visitor numbers increased 7% in FY15 to a new high of 6.6 million
visitors. Therefore, as necessities of traveling, hotel industry booms as well.
Especially budget hotels (provides basic-needs services with very low prices)
is becoming more and more popular with visitors because it can help visitors
reduce budgets. Thus, some famous budget hotels like ibis should seize this
opportunity to increase their revenues as well as market shares. This paper
mainly conducts research through investigation, literature research and other
methods, aiming to provide a right tool for ibis budget
hotels to use in their strategy to solve its declining market shares problem
based on Australian Market.