TITLE:
An Analysis of E-Commerce Enterprises Sustainable Development and Financing Structure
AUTHORS:
Yucao Niu
KEYWORDS:
E-Commerce, Sustainable Development, Financing Structure
JOURNAL NAME:
Theoretical Economics Letters,
Vol.6 No.5,
October
14,
2016
ABSTRACT: O2O (Online to Offline) is a kind of new e-commerce
mode and has brought new development opportunities for e-commerce enterprises.
Through investing and financing, some e-commerce enterprises improved their
performance rapidly in the short term. But some face serious operational risk,
even bankruptcy. It’s still a question whether the e-commerce enterprises have
achieved sustainable development or not. The
relationship between financing structure and sustainable development needs to be studied. Based on the sustainable development theory and Higgins
sustainable growth model, this paper uses
SPSS to analyze the financial statement data of 98 listed e-commerce
companies. The empirical results reveal that actual growth rates don’t match
the sustainable growth rates, which means that E-commerce enterprises don’t
achieve sustainable growth. And the sustainable growth rate is correlated with
the financing structure. Lastly, this paper puts forward constructive
suggestions about financing structure adjustment.