TITLE:
On the Aesthetic Cognition Connotation for A Bite of China: Cultural Identity Space Shaped by the Media
AUTHORS:
Yuan Li
KEYWORDS:
Taste, Aesthetics, Cultural Identity, A Bite of China
JOURNAL NAME:
Art and Design Review,
Vol.4 No.3,
August
17,
2016
ABSTRACT: As a sensory perception directly relating to life existence and development, the taste links to both
the external reality and the people’s inner spirit world as well. A Bite of China, a documentary
themed delicious food, displays foods by mouthwatering screens and varied narrative techniques,
which triggers the audiences’ synesthesia induction from vision to taste, and even strengthens
people’s aesthetic perception on the yummy. This film not only encourages people to reflect their
present life and survival state, but also reveals the media’s profound role in shaping the cultural
identity space in the modern society.