TITLE:
Towards a More Business-Oriented Definition of Corporate Social Responsibility: Discussing the Core Controversies of a Well-Established Concept
AUTHORS:
Matthias S. Fifka
KEYWORDS:
Corporate Social Responsibility, Corporate Citizenship, Corporate Social Performance, Corporate Com-munity Involvement
JOURNAL NAME:
Journal of Service Science and Management,
Vol.2 No.4,
December
15,
2009
ABSTRACT: The concept of Corporate Social Responsibility (CSR) has been controversially discussed for over 50 years. Consequently, a wide variety of definitions and understandings of CSR have been developed throughout the decades. That has made it increasingly hard, or not to say impossible, to agree on a common perception of CSR. Concerning the various notions of CSR, four core controversies can be identified which revolve around certain elements of CSR: First of all, there is the underlying question if CSR is the business of business or if it is none of its business as Friedman has fa-mously argued. Second, should CSR contain legal obligations or is it a purely voluntary concept and, thus, ethical in nature? Strongly connected to that is the third controversy on whether CSR should be self-serving or if it has to be purely altruistic. Finally, there is widespread disagreement on the scope of CSR. Does it have a local, community-oriented focus or should it address concerns of a wider geographical scope? These controversies are analyzed and discussed here with the aim of developing a definition of CSR that does not remain confined to the academic world.