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has been cited by the following article:

• TITLE: Diffusion of Technology for Organizational Effectiveness: An Exploratory Study of the Procurement Department of a Multi-National Energy Company in Trinidad and Tobago

  AUTHORS: Prahalad Sooknanan, Jim Leung Chee

  KEYWORDS: Diffusion, Innovation, Organizational Effectiveness, Procurement, Multi-National Energy Company

  JOURNAL NAME: Advances in Journalism and Communication, Vol.2 No.4, November 27, 2014

  ABSTRACT: This study investigates the diffusion of technology within a homogenous corporate cultural context according to age and educational level to determine how these variables determine the rate of diffusion. Based on the findings, the conventional communication models seem to apply. Specifically, the study shows that in the particular organizational context, age and education level impact on diffusion of technology. Younger and higher educated individuals seem to have a greater affinity to communication and use new communication technologies in their personal lives as well as professional lives which lend itself to possible early adoption or innovation. The study concludes, in the particular context, while hiring younger and more educated staff can possibly enhance the innovation and adoption process, it is perhaps equally, if not more important, to engage innovators from the wider organization to hasten the diffusion process.