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J. Y. Qi and Y. P. Zhou and W. J. Chen and Q. X. Qu, “Are Customer Satisfaction and Customer Loyalty Drivers of Customer Lifetime Value in Mobile Data Services: A Comparative Cross-country Study,” Information Technology and Management, Vol. 13, No. 4, 2012, pp. 281-296. doi:10.1007/s10799-012-0132-y
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