Ghana Employers Association, “Measures to Save the Textile Industry in Ghana,” A Report Prepared by the Sub-Committee of the National Tripartite Committee on Meas-ures to Save Ghana’s Textile Industry, March 2005.

has been cited by the following article:

• TITLE: Do Ghanaians Prefer Imported Textiles to Locally Manufactured Ones?

  AUTHORS: Peter Quartey, Joshua Abor

  KEYWORDS: Country-of-Origin, Imports, Ghana

  JOURNAL NAME: Modern Economy, Vol.2 No.1, February 24, 2011

  ABSTRACT: This paper ascertains whether consumers prefer locally made textile to imported ones or vice versa and what accounts for the choice. The study uses survey data of industry, traders and consumers to explain the issue. The results show that most consumers prefer locally-made textiles to imported ones. More than half of those who prefer locally-made textiles claimed local textile products are of a better quality. Others claimed they are more affordable and attractive while a few claimed local textiles are cheaper. This appears to contradict the country-of-origin effect and the results of previous studies in Africa and other developing countries. Im-plications for traders, governments and local manufacturers are also discussed. The study provides insights with respect to Ghanaians’ preference of locally-produced textiles to foreign-made ones.