TITLE:
Doing Organized Garment Retailing Business in India: A Critical Analysis
AUTHORS:
Rajwinder Singh
KEYWORDS:
Retail Challenges; Organized Retailers; Sourcing Challenges; Environmental Challenges; Locational Challenges; Customer Challenges; Competitive Advantage; Organizational Performance
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.3 No.5,
August
20,
2013
ABSTRACT:
Garment
retailing is a sunrise industry in India. However, the industrial
competitiveness has posed many challenges for the organized garment retailers
in this sector. In this paper an attempt has been made to identify the
challenges based on strong literature support in consultation of practitioners
and consultants in this industry. This study has classified the retail
challenges for organizing garment retailing into four factors 1) sourcing
challenges; 2) locational challenges; 3) environmental challenges and 4)
customer challenges. Also we have identified items for organizational
performance as well as for competitive advantage. A confirmatory model has been
used to test the hypotheses; (H1): Retailers understand the match between
competitive advantage and organizational performance; (H2): They understand the
match between retail challenges and organizational performance; and (H3): They
understand the match between retail challenges and competitive advantage using
structural equation modeling. This study shall help the organized garment
retailer to know more about the business.