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S. J. Heine, D. R. Lehman, K. Peng and J. Greenholtz, “What’s Wrong with Cross-Cultural Comparisons of Subjective Likert Scales? The Reference-Group Effect.” Journal of Personality and Social Psychology, Vol. 82, No. 6, 2002, pp. 903-918. doi:10.1037/0022-3514.82.6.903

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