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M. Rege and K. Telle, “The Impact of Social Approval and Framing on Cooperation on Public Good Situations,” Journal of Public Economics, Vol. 88, No. 7-8, 2004, pp. 1625-1644. doi:10.1016/S0047-2727(03)00021-5

has been cited by the following article:

  • TITLE: Anonymous Giving as a Vice: An Application of Image Motivation

    AUTHORS: Masaoki Tamura

    KEYWORDS: Giving; Anonymity; Altruism; Image; Fundraising

    JOURNAL NAME: Theoretical Economics Letters, Vol.2 No.4, November 1, 2012

    ABSTRACT: While some donors boast about their giving, others give anonymously. A novel feature of this paper is that anonymity is endogenously controlled by donors themselves, not exogenously controlled by fundraisers. Is anonymous giving really a virtue, as is generally recognised? Paradoxically, this paper proves that anonymity is a vice for fundraisers even if it is what donors desire. If many altruists (a good type) switch from known to anonymous giving, it relatively lowers the group reputation of known donors and enhances that of non-donors. These effects dilute the incentive for other individuals to become known donors, if they have psychological “image motivation”. I suggest a practical method to control the expected number of anonymous donors: fundraisers remove the “check boxes” from their web sites.