B. Edelman, M. Ostrovsky and M. Schwarz, “Internet Advertising and the Generalizaed Second Price Auction: Selling Billions of Dollars Worth of Keywords,” 2nd Workshop on Sponsored Search Auctions, Ann Arbor, June 2006.

has been cited by the following article:

• TITLE: Bid Optimization for Internet Graphical Ad Auction Systems via Special Ordered Sets

  AUTHORS: Ralphe Wiggins, John A. Tomlin

  KEYWORDS: Optimization, Advertising, Electronic Business

  JOURNAL NAME: iBusiness, Vol.2 No.3, September 30, 2010

  ABSTRACT: This paper describes an optimization model for setting bid levels for certain types of advertisements on web pages. This model is non-convex, but we are able to obtain optimal or near-optimal solutions rapidly using branch and cut open- source software. The financial benefits obtained using the prototype system have been substantial.