http://irssm.upnyk.ac.id/userfiles/file/papers/063.pdf C. W. Park, D. MacInnis, J. Priester, A. Eisingerich, and D. Iacobucci, “Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers,” Journal of Marketing, Vol. 74, No. 6, 2010, pp. 1-17. doi:10.1509/jmkg.74.6.1

has been cited by the following article:

• TITLE: A Strategic Thinking on Multi-Level Business Development in Wellness Foods

  AUTHORS: Rich C. Lee

  KEYWORDS: Multi-Level Marketing; Service Science Management and Engineering; System Dynamics

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.2 No.3, June 15, 2012

  ABSTRACT: More people are accepting the self-care concept in natural health regimens as the complementary and alternative medicine has become a key driver for wellness foods industry business. Many wellness food companies rely on multi-level marketing—directly selling products through individuals’ social networks—frothier business development. Few people are able to succeed in promoting this complex perception-change about the benefits of natural health regimens to consumers and making this as a steady income stream. Current, the success of direct-selling model requires the individuals who possess similar personal attributes and capabilities. This paper argues a novel way—a holistic approach—to elaborate the strategy and to give the business development guidelines to the wellness food industries.