Article citationsMore>> C. W. Park, D. MacInnis, J. Priester, A. Eisingerich, and D. Iacobucci, “Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers,” Journal of Marketing, Vol. 74, No. 6, 2010, pp. 1-17. doi:10.1509/jmkg.74.6.1

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