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J. K. Han, N. Kim and H. B. Kim, “Entry Barriers: A Dull-, One-, or Two-Edged Sword for Incumbents? Unraveling the Paradox from a Contingency Perspective,” Journal of Marketing, Vol. 65, No. 1, 2001, pp. 1-14. doi:10.1509/jmkg.65.1.1.18133

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