A. C. R. Van Riel, J. Lemmink and H. Ouwersloot, “Con- sumer Evaluations of Brand Extensions Differences be- tween Goods and Services,” Journal of Service Research, Vol. 3, No. 3, 2001, pp. 220-231. doi10.1177/109467050133003 - References

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A. C. R. Van Riel, J. Lemmink and H. Ouwersloot, “Con- sumer Evaluations of Brand Extensions: Differences be- tween Goods and Services,” Journal of Service Research, Vol. 3, No. 3, 2001, pp. 220-231. doi:10.1177/109467050133003

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