Article citationsMore>>
East, R., Hammond, K., & Lomax, W. (2008). Measuring the impact of positive and negative word of mouth on brand purchase probability. International Journal of Research in Marketing, 25, 215-224.
doi:10.1016/j.ijresmar.2008.04.001
has been cited by the following article:
Related Articles:
-
Heri Prabowo, Widji Astuti, Harianto Respati
-
Xin Wang
-
Guo Ning, Chenggang Li
-
Mengjun Yu, Jikai Wang, Jiao Xin
-
Xindong Wu