TITLE:
Analysis and Evaluation for Core Competence of Insurance Company Based on SEM
AUTHORS:
Hengqing Tong, Yang Ye, Yichao Pan, Shudan Lu, Jie Zhang
KEYWORDS:
Core Competence, Insurance, SEM, Algorithm
JOURNAL NAME:
iBusiness,
Vol.2 No.2,
June
12,
2010
ABSTRACT: Evaluation the core competence reasonably plays an important role in the insurance company, it is related to whether the insurance can maintain a stable long-term competitive advantage or not, and whether obtain a stable long-term excess profits or not. In this paper, we select 6 first-degree indexes (including the core competence) and 28 second-degree indexes to evaluate the core competence of insurance company by Structural Equation Model (SEM), and analysis the relationships among the first-degree indexes. Besides, we use a new algorithm proposed by us to improve the calculation of SEM.