TITLE:
Analysis of Instagram Media Marketing Strategy of Li-Ning Based on 4I Theory
AUTHORS:
Pei Chen, Chenggang Li
KEYWORDS:
Li-Ning, 4I Theory, Media Marketing, Instagram
JOURNAL NAME:
Modern Economy,
Vol.15 No.3,
March
27,
2024
ABSTRACT: As the law of Internet media communication and marketing, 4I theory has
many values of content and operation combined with overseas social media platform Instagram. In order to understand the
marketing situation of Li-Ning in overseas social media Instagram and
put forward corresponding strategies for the problem to provide reference for
Li-Ning’s Instagram media marketing, this
paper uses online data collection and researching Li-Ning’s performance on
overseas social media and analyzes the current marketing effect and problems of
Li Ning in instagram. Finally,
Li-Ning’s marketing effect in Instagram still needs to be improved, especially
in terms of entertainment and interactivity. Therefore,
based on the 4I theory, Li-Ning’s problems in Instagram were optimized from the
aspects of interesting, interest, interaction and personality principles.