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Libai, B., Bart, Y., Gensler, S., Hofacker, C.F., Kaplan, A., Kötterheinrich, K. and Kroll, E.B. (2020) Brave New World? On AI and the Management of Customer Relationships. Journal of Interactive Marketing, 51, 44-56.
https://doi.org/10.1016/j.intmar.2020.04.002

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