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has been cited by the following article:

• TITLE: The Effect of Cultural Differences on the Implementation of the African Continental Free Trade Area

  AUTHORS: Jérômine Kompé Fanjanirina

  KEYWORDS: African Continental Free Trade Area, Culture Diversity, Intra African Trade, Non-Tariff Barrier, Small Scale Cross Border Trade

  JOURNAL NAME: Open Journal of Business and Management, Vol.12 No.1, December 27, 2023

  ABSTRACT: The African Continental Free Trade Area (AfCFTA), launched in 2018 and operational since 2021, aims to create a unified marketplace for goods and services across Africa to boost economic integration. However, it faces significant challenges due to diverse cultural differences among participating nations, impacting trade negotiations, regulations, consumer preferences, and trust. Addressing these cultural differences are crucial for ensuring the smooth implementation of the AfCFTA and maximizing its potential benefits. Cultural diversity can pose challenges in terms of communication and language barriers, leading to misunderstandings and inefficiencies in trade negotiations and transactions. Cultural factors may influence consumer preferences and demand patterns, requiring tailored marketing strategies and product adaptations. Addressing these issues requires fostering cultural understanding, encouraging cooperation, and developing mechanisms such as exchange programs and governance frameworks to bridge these cultural gaps. Effectively managing cultural differences is crucial for AfCFTA to realize its potential for economic growth and development in Africa.