P. V. Ngobo, “Drivers of Customers’ Cross-Buying Intentions,” European Journal of Marketing, Vol. 38, No. 9, 2004, pp. 1129-1157. doi10.1108/03090560410548906 - References

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P. V. Ngobo, “Drivers of Customers’ Cross-Buying Intentions,” European Journal of Marketing, Vol. 38, No. 9, 2004, pp. 1129-1157. doi:10.1108/03090560410548906

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