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has been cited by the following article:

• TITLE: Tea and Tourism Integration for Rural Revitalization: A Case Study of Chaozhou

  AUTHORS: Jun Deng

  KEYWORDS: Tea and Tourism Integration, Rural Revitalization, Chaozhou, SWOT

  JOURNAL NAME: iBusiness, Vol.15 No.3, September 7, 2023

  ABSTRACT: The integration of tea and tourism is a new development model that combines and mutually promotes the tea industry and rural tourism, contributing to industrial transformation and rural revitalization. This study focuses on the development of tea and tourism integration in Chaozhou, China. By analyzing the current situation of the tea industry and tourism through literature and relevant data, and threats. Furthermore, a strategic matrix is constructed to clarify strategic choices, with a primary focus on a growth-oriented strategy, supplemented by turnaround and defensive strategies. This article proposes strategies and recommendations for the high-quality development of tea and tourism integration, including strengthening government support and financial investment, integrating resource advantages to shape brand image, optimizing promotional platforms and intensifying publicity efforts, attracting and nurturing talent to promote innovative development, and protecting the ecological environment to achieve sustainable development.