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Thakkar, K., Joshi, B., & Kachhela, P. (2023). Consumer Engagement with Augmented Reality (AR) in Marketing: Exploring the Use of AR Technology in Marketing Campaigns and Its Impact on Consumer Engagement, Brand Experiences, and Purchase Decisions. Journal of Management Research and Analysis, 10, 99-105.
https://doi.org/10.18231/j.jmra.2023.017

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