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B. P. Gladish, I. Gonzalez; A. B. Terol and M. A. Parra, “Planning a TV Advertising Campaign: A Crisp Multi objective Programming Model from Fuzzy Basic Data,” Omega, Vol. 38, No. 1-2, 2010, pp. 84-94. doi:10.1016/j.omega.2009.04.004

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