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Avlonitis, G. J., Papastathopoulou, P. G., & Gounaris, S. P. (2001). An Empirically-Based Typology of Product Innovativeness for New Financial Services: Success and Failure Scenarios. Journal of Product Innovation Management, 18, 324-342.
https://doi.org/10.1111/1540-5885.1850324
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