TITLE:
The Past, Present and Future of Coffee Tourism
AUTHORS:
Qi Pan
KEYWORDS:
Coffee Tourism, Special Interest Tourism, Niche Tourism, Micro-Niche Mar-kets, Future Wheel
JOURNAL NAME:
Open Journal of Business and Management,
Vol.11 No.2,
March
24,
2023
ABSTRACT: Special interest tourism, as a destination’s core
activity to promote unique local products and
a niche tourism market that provides customers with unique memory
experiences, has grown rapidly in the past decade and will grow exponentially
in the next decade. As one of the most popular special interest tourism, coffee
tourism has certain tourism audience and broad prospects for development.
Through a series of academic literature, industry reports, case studies, this
paper aims to study and analyze the past, present and future of coffee tourism
and its impact to the destination. Theoretical analysis and case study will be used as research methods in
this paper. Then, it will use the technology of the future wheel to
illustrate the possible development trends of coffee tourism in the future and
the impact of these trends on coffee tourism with simple figures, and put
forward the possible future development direction of the coffee tourism
micro-niche market. Finally, this paper will take Yunnan as an example,
combined with Yunnan coffee cultivation, social and economic policies, to
demonstrate the possibility of Yunnan coffee tourism and the development of
coffee cultivation tourism, coffee culture tourism and other micro-niche
markets.