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Awan, U., Bhatti, S. H., Shamim, S., Khan, Z., Akhtar, P., & Balta, M. E. (2022). The Role of Big Data Analytics in Manufacturing Agility and Performance: Moderation-Mediation Analysis of Organizational Creativity and of the Involvement of Customers as Data Analysts. British Journal of Management, 33, 1200-1220.
https://doi.org/10.1111/1467-8551.12549
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