TITLE:
Leveraging Benefits from Winter Olympic Games, Beijing 2022 through Leveraging Strategies
AUTHORS:
Qi Pan
KEYWORDS:
Beijing 2022 Winter Olympic Games, Mega Sport Event, Event Leveraging, Pandemic, Leveraging Strategies
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.11 No.1,
January
18,
2023
ABSTRACT: As a mega sports event, the Winter Olympic Game plays an important role
in the social, economic and cultural development of the host country, including
the improvement of local infrastructure and the holding of future events. Due
to the impact of the world pandemic, there was the possibility of events being
postponed or canceled, and the stakeholders of mega sports events had been
affected to varying degrees. Theoretical analysis and case study are used as
research methods in this paper to conduct a qualitative analysis of the 2022
Beijing Winter Olympics so as to leverage the benefits of this mega event. This
paper evaluates the impact of the world pandemic on the Beijing 2022 Winter
Olympics through a series of academic literature and case studies, as well as
how the stakeholders of the event can deal with these challenges, and provide a
feasible plan for the next mega sport event. The implementation of the strategy
of attracting tourists through ecological restoration and legacy strategies
includes the use of heritage to reduce the cost of events, to attract tourists,
and to extend the length of stay of tourists, so as to achieve event leverage.