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https://doi.org/10.1590/S0034-71672005000100019

has been cited by the following article:

• TITLE: Centrum Multivitamin Content Analysis—Over the Counter—OTC Medicine on Facebook

  AUTHORS: Euripedes Fernandes de Oliveira Junior

  KEYWORDS: Content Analysis, Over the Counter—OTC Medicine, Multivitamins, Digital Social Networks

  JOURNAL NAME: Pharmacology & Pharmacy, Vol.13 No.11, November 21, 2022

  ABSTRACT: Medicines advertising can be discussed from several perspectives. The study can be directed to its informational content, current legislation, characteristic (persuasive, informative) and the use of euphemisms. In this paper, the authors indicated the values present in the advertising content of the Centrum brand, classified by the World Health Organization (WHO) as Over the Counter—OTC Medicine, based on the content analysis [1] of whose evaluations will be based on advertising objects published on Facebook.