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Pappas, I.O., Kourouthanassis, P.E., Giannakos, M.N. and Chrissikopoulos, V. (2017) Sense and Sensibility in Personalized E-Commerce: How Emotions Rebalance the Purchase Intentions of Persuaded Customers. Psychology & Marketing, 34, 972-986. https://doi.org/10.1002/mar.21036
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