TITLE:
Factors Influencing Purchasing Behavior of Mobile Phone Consumers: Evidence from Bangladesh
AUTHORS:
Md. Bazlur Rahman, Sadia Sultana
KEYWORDS:
Mobile Phone, Consumer Buying Behavior, Smartphone, Brand Preference
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.10 No.7,
July
4,
2022
ABSTRACT: An increase in using mobile phones and the availability of many phone
brands induced the customers to consider various preferences in purchasing
decisions. This descriptive study aimed to determine the factors that affect customers’ preferences
to buy a cellular phone. The primary data was collected from a survey among the
smartphone users in different age groups through a structured questionnaire.
The study results show that more than 70 percent of smartphone users belong to
the age group under 40 years. The study found that, among the factors examined,
product features, brand image, price, and product quality are the most
significant factors influencing the Bangladeshi customers to buy smartphones.
The study’s findings have critical implications to mobile phone manufacturers
to achieve competitive advantages in the market.