Yang, J., Hou, Z. Y., Yang, C. P., & Ran, J. (2019). Research on the Influencing Factors of Food Culture Tourism Based on DEMATEL Model—Taking Chengdu Food Making Experience Project Development as an Example. Journal of Researches on Dietetic Science and Culture, 36, 53-59.

has been cited by the following article:

• TITLE: Urban Culture and City Brand: A Study on Food Experience

  AUTHORS: Mu Zhang, Luyao Wang, Jiayun Zhou, Rob Law

  KEYWORDS: Urban Culture, City Brand, Sustainable Development, Food Experience, Guangzhou

  JOURNAL NAME: Journal of Service Science and Management, Vol.15 No.2, April 29, 2022

  ABSTRACT: Urban culture is the foundation and lifeblood of a city’s sustainable development. A city’s brand is often rooted in its culture, showcasing and then reviving the urban culture. Characteristic and traditional food, as an element that can quickly bring urban culture and its stakeholders closer, may be able to reconcile conflicts in the development of urban culture and city brands. Taking Guangzhou, Guangdong Province, China as a case site, this study for the first time takes food experience as an intermediary variable to construct a structural equation model to empirically examine the influence mechanism of urban cultural cognition on city brand. Research results show that food experience plays a partial intermediary role in urban cultural cognition and city brand identity. This study supplements the research on urban cultural perception and city brand perception and provides suggestions for the revival of urban historical culture and sustainable urban branding practices through characteristic and traditional food.