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has been cited by the following article:

• TITLE: Study on Impact Factors of China B & B Customer Satisfaction

  AUTHORS: Heng Gao, Xiaoping Tan

  KEYWORDS: Rural Tourism, China B & B, Customer Satisfaction

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.12 No.3, March 23, 2022

  ABSTRACT: More than half of customers thought China B & B experience make them feel uncomfortable, which cause China B & B customers’ satisfaction level was low. This paper mainly adopts a domain based approach to expand, check, synthesize and review the knowledge of China B & B. Through study, this paper believes that the service quality, price, environment and facilities of China B & B have an important impact on customers’ experience satisfaction. Further study, this paper found that improving service quality, strengthening infrastructure construction and enhancing the combination of local culture and B & B will help to improve tourists’ satisfaction.