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https://doi.org/10.4324/9781315225593

has been cited by the following article:

• TITLE: Soft Power: A Driver of the Rise of the Treasury of a Language

  AUTHORS: Mahmoud Altalouli

  KEYWORDS: Globalization, Soft Power, Economic Colonialism, Linguistic Imperialism

  JOURNAL NAME: Open Journal of Modern Linguistics, Vol.11 No.4, August 24, 2021

  ABSTRACT: This paper argues that through soft power techniques including cultural missions and education exchange programs, the treasury of language expands. Speakers of a language deposit a number of language aspects such as grammar, vocabulary, and pronunciation into the treasury of that language. If an expanded treasury is a concern, soft power techniques should be adopted. The English language treasury has been in the rise as a result of cultural missions and education exchange programs, namely run by the British Council and AMIDEAST.