TITLE:
Societal Progress of Corporate Social Responsibility—An Empirical Slant on Rastriya Ispat Nigam Limited (RINL, Visakhapatnam, India)
AUTHORS:
Venkata Naga Siva Kumar Challa, Parimi SV Padmalatha, Burra Vamsi Krishna
KEYWORDS:
Corporate Social Responsibility, Community Development, Sustainability, Goodwill, Quality of Work Life
JOURNAL NAME:
Theoretical Economics Letters,
Vol.11 No.4,
August
4,
2021
ABSTRACT: Corporate Social Responsibility (CSR) recompenses
several direct and indirect benefits to the business. The most important
advantage of CSR is to provide a business organization with an improved social
image. Shifting the accountability of
serving to one another does not serve the purpose at all. Simply putting
the mask of corporate social responsibility does not make an organization socially accountable rather the organization is
literally warranted to interweave the philosophy of CSR into its mission to be
socially answerable. Social responsibility includes the areas such as health,
education, employment, poverty alleviation and quality of life. CSR must be
made obligatory on the part of the corporate sector operating in the country.
It is a matter of great contentment that the Government of India is in the
process of taking certain statutory steps to pursue the corporate sector to
have a proactive approach towards corporate social responsibility/community
development. This paper contributes towards the societal development of
CSR through four dimensions namely corporate social responsibility and its
implementation, corporate social responsibility and sustainability, corporate
social responsibility towards Goodwill, corporate social responsibility and
Social Justice.