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Hollebeek, L. D., Srivastava, R. K., & Chen, T. (2019). S-D Logic-Informed Customer Engagement: Integrative Framework, Revised Fundamental Propositions, and Application to CRM. Journal of the Academy of Marketing Science, 47, 161-185.
https://doi.org/10.1007/s11747-016-0494-5
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