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has been cited by the following article:

• TITLE: Understanding Authentic Leadership Style: The Satya Nadella Microsoft Approach

  AUTHORS: Deepti Prakash, Meenakshi Bisla, Shweta Gupta Rastogi

  KEYWORDS: Satya Nadella, Profitability, Authentic Leadership, Strategy, Vision, #SatyaNadella

  JOURNAL NAME: Open Journal of Leadership, Vol.10 No.2, June 8, 2021

  ABSTRACT: The paper endeavours to analyze authentic dimensions of Leadership with Satya Nadella’s leadership and his aggressive strategy leading to an increase in Microsoft’s profitability. A total of 7 interviews of Nadella from 2014 to 2020 were coded in NVivo to prepare Word query, TreeMap and cluster analysis. Also, besides tweets associated with #Satya Nadella were captured using NCapture and exported to NVivo to obtain the sentiments by performing sentiment analysis. The Twitter analysis of Nadella’s personality is majorly positive and neutral which reflects his success and influence across the globe. The traits of Nadella are linked with authentic leadership style. The study discusses the latent dimensions for becoming a successful authentic leader that is highly recommended for leaders to boost their leadership skills and increase organization’s profitability in this competitive world.