TITLE:
Research on the Promotion and Development of Yungang Cultural Industry by Business Model Innovation under the Background of Digital Technology
AUTHORS:
Ruixiong Qi, Danping Xu, Haiyan Wu
KEYWORDS:
Yungang Cultural Industry, Digital Technology, Business Model Innovation
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.9 No.5,
May
26,
2021
ABSTRACT: The cultural industry has both economic and cultural attributes, and its
most remarkable feature is cross-border nature, emphasizing value appreciation
and creative innovation. The cultural industry with Yungang cultural heritage
as the core has begun to take shape, with unique Chinese and world
significance, and high historical and cultural value. This paper actively
explores the culture industry integrated with digital technology, the transform
of business model, promotes and develops Yungang culture while enhancing the
overall value of, and exploring a pathway that is in line with the sustainable
development of Yungang culture industry. For outstanding contributions to the
scientific protection and cultural inheritance of heritage, and the creative
promotion and development of cultural industries.