Landes, W. M., & Posner, R. A. (1988). The Economics of Trademark Law. The Trademark Reporter, 78, 267-270. (explaining “SANKA designates a decaffeinated coffee made by General Foods Corp.; XEROX the dry copiers made by Xerox Corporation.... A stylized penguin is the symbol of a line of paperback books published by Penguin Books... “).

has been cited by the following article:

• TITLE: From Audio Branding to Sound Trademark: A Comparative Study in the EU and the US

  AUTHORS: Xinyu Zhang

  KEYWORDS: Audio Branding, Registration, Sound Trademark

  JOURNAL NAME: Beijing Law Review, Vol.12 No.2, April 26, 2021

  ABSTRACT: Audio branding generates high profit when it becomes a famous trademark, thus, the registration and protection of trademark is of great significance. The EU and US admitted sound trademark in advance. To analyze the criterion of registration in those two jurisdictions can provide useful legislative experience for the study of sound trademark. Based on the comparative study, we thus can identify critical factors which influence an audio branding becomes a sound trademark.