Mumel, D., & Snoj, B. (1999). How Does the Evaluation of Visibility and Necessity of Product Use Indicate the Scope of Influence of Reference Groups on the Choice of Product and Its Brand Name? der markt, 38, 155-166.
https://doi.org/10.1007/BF03036333

has been cited by the following article:

• TITLE: Antecedents of Conspicuous Consumption, Status Aspiration, and Its Consequences: An Empirical Study on Migrant Blue-Collar Workers in GCC

  AUTHORS: Mathew Philip, Mimy Mathew, Gopalakrishnan Soundararajan

  KEYWORDS: Conspicuous Consumption, Antecedents, Consequences, Blue-Collar

  JOURNAL NAME: Open Journal of Business and Management, Vol.9 No.2, March 23, 2021

  ABSTRACT: Conspicuous consumption means consumers prefer to buy expensive items to show their wealth and status to society. This study objective is to develop a framework that connects conspicuous consumption variables with the aspirations and consequences and to test the model among the migrant blue-collar workers located in the GCC countries. Primary data was collected with a structured questionnaire from 400 blue-collar migrant workers in GCC countries. Eight hypotheses were formed and tested by using factor analysis and structural equation model analysis. The study concluded that blue-collar expatriate workers exhibit a high level of lush luxury behavior to gain family and social acceptance, which is one of the best ways of expressing themselves; however these are attained at the cost of financial sustainability of personal wellbeing.