TITLE:
The Republic Period of the Turkish Automotive Industry and Product Design
AUTHORS:
Fuat Ali Paker
KEYWORDS:
Turkish Automotive, Industrial Design, Design Management, Turkish Automotive Industry, Historical Development of Industry, Vehicle Design
JOURNAL NAME:
Art and Design Review,
Vol.9 No.1,
December
31,
2020
ABSTRACT: After the First World War, during the transitional period the Republic of Turkey from the Ottoman Empire, this qualitative research that sheds light on changes and variations were the focus of the industry, for the conservation and use of located original value in the historical development, it has been compiled with archival-tracer information. The Ottoman Empire, after the industrial revolution, these historical studies that discussed the effects of the touch industry has ceded to the Republic of Turkey, in the automotive assembly industry realized the product development and product design activities, with examples of significant diffraction in all, were transferred with qualitative data. The main objectives of the study are how and why the automotive industry, which was established before the world wars and restructured afterwards, came to life in the global context and the regional developments it showed. Therefore, in the coming days, the study was carried out in a narrow field in order to understand the global integrity where geographical regions converge, and the structure in which full integration has been completed in companies and organizations in the automotive industry. In this context, the geographical continent transition taking place among Turkey’s automotive industry, within the limits of qualitative studies, creating a historical perspective, the region, released today stems from the importance of global integration centers. In this context, Turkey is located between geographic continent transitions to create operating limits of the automotive industry, the global integration of the indicator is due primarily to the fact that the reveal. The study evaluated two different development structures in the automotive industry: mass manufacturing and vehicle design, product development. Therefore, examining the development of the automotive assembly industry in the light of original product design studies, which constitute the basic requirement of mass manufacturing, strengthened the cause and effect flow. Under the new technology-oriented, original product design, the enhancement or sustainability of global competitiveness, regional mass manufacturing industry, specific applications for the automotive sector were included in the findings and main results of the research. In addition, the use of common platforms and parts between global companies in the automotive assembly industry or a common design approach in cost-oriented mass manufacturing has been determined within the scope of the research boundaries. The global competition that shapes the basic development of the automotive industry, the brand and model memory of regional markets, short product life cycles, product diversity and increasing consumer demands, predictable implementation of similar basic strategies have shaped the background of the study. Research limits built-in, well situated Turkey’s automotive assembly industry in the 1960s to set up and under liberal policies in the mid-1980s to be included with mass manufacturing capacity with a special agreement with the European customs union, today, global integration, to be completed by Asian companies cannot stay away from the expected in this sector in the working axis is revealed.