TITLE:
The Construction of Sichuan Image under Multimodal Visual Grammar—Taking the Documentary “Aerial China (Sichuan)” as an Example
AUTHORS:
Xinxin Hong, Cheng Duan
KEYWORDS:
Visual Grammar, Multimodal, Documentary, National Image
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.8 No.12,
December
15,
2020
ABSTRACT: Based on the visual grammar raised by Gunther Kress and Theo van Leeuwen, this paper tasks
visual text analysis as the research method, and explores the dynamic image
construction of Sichuan Province from three dimensions of “Sichuan
characteristics”, “representative meaning”, “interactive meaning” and
“compositional meaning” by analyzing the image modals in the national
geographic documentary “Aerial China (Sichuan)”.