Abir, T., Rahman, M. A., Yazdani, D. M. N., Khan, R. H., Supty, S. S. A., & Hamid, A. B. A. (2020). Electronic Word of Mouth (e-WOM) and Consumers’ Purchase Decision: Evidences from Bangladesh. Journal of Xi’an University of Architecture & Technology, 12, 367-382.

has been cited by the following article:

• TITLE: Consumer Buying Behavior towards E-Commerce: A Survey Study of Consumers at a Selected Online Shopping Site in Dhaka, Bangladesh

  AUTHORS: Tanvir Abir, Taha Husain, Shaikh Sabbir Ahmed Waliullah, Dewan Muhammad Nura Yazdani, Kazi Fayzus Salahin, Md Adnan Rahman

  KEYWORDS: Consumer Behavior, E-Commerce, Online Shopping, Technological Factors, User Satisfaction

  JOURNAL NAME: Open Journal of Business and Management, Vol.8 No.6, November 25, 2020

  ABSTRACT: This study aims to evaluate the consumer’s buying behaviours in online shopping sites in Bangladesh. This study follows a mixed-method approach where the researchers collected primary data from the questionnaire survey and in-depth interview of the customers who buy services from the e-commerce site. The findings from the cross-sectional study revealed positive effect (P-value > 0.005) of Psychographic Indicators (0.049); Economic Indicators (0.339); and Socio-cultural Indicators (0.297) coefficients on customer satisfaction towards e-commerce. However, the demographic factor is not statistically significant (P-value > 0.005) and does not put any impact (0.321) on customer satisfaction.