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https://doi.org/10.1051/larsg/2009028

has been cited by the following article:

• TITLE: Towards Hospital Marketing at the Brazzaville University Hospital Center

  AUTHORS: Moyo Nzololo

  KEYWORDS: Hospital Marketing, University Hospital Center, Service Marketing, Hospital Mortality Rate, Brazzaville

  JOURNAL NAME: Open Journal of Business and Management, Vol.8 No.6, November 10, 2020

  ABSTRACT: The theoretical framework of this article is service marketing. It endeavors to show that the hospital restructuring of the Brazzaville University Hospital Center (CHUB) has the major objective of significantly reducing the hospital mortality rate at the CHUB to around 10%. To achieve this, in 2019 the Congolese government signed a governance contract with the International Health Unit of the Centre hospitalier universitaire de Montréal to ensure that in three years, 2019-2022, the CHUB will regain its attractiveness to patients. The new governance, based on hospital marketing, encountered obstacles related to change during year 1 of its implementation. The article deals with the level of implementation of hospital marketing within the CHUB based on five hypotheses and considers conditions for success by 2022.