Article citationsMore>>
Chen, Y., Liu, F., Fang, C.H. and Lin, T.M.Y. (2013) Understanding the Effectiveness of Word-of Mouth: An Elasticity Perspective. Journal of Research in Interactive Marketing, 7, 57-77.
https://doi.org/10.1108/17505931311316743
has been cited by the following article:
Related Articles:
-
Yimiao Chen, Fangyi Liu, Li-Ming Ho, Tom M. Y. Lin
-
Dezhi Gao
-
Yan Liu, Dahai Dong, Robert E. Burnkant
-
Biao Luo, Jie-Jie Yu, Hong-Mei Ji
-
Adetola O. Adesanya, Mfon O. Udo, Adam M. Alkali