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Mooradian, T. A., & Olver, J. M. (1997). “I Can’t Get No Satisfaction:” The Impact of Personality and Emotion on Postpurchase Processes. Psychology & Marketing, 14, 379-393.
https://doi.org/10.1002/(SICI)1520-6793(199707)14:4<379::AID-MAR5>3.0.CO;2-6

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